Twenty questions, scored against the bar for your stage, with the red flags named out loud. Built on the frameworks I have used to build and rebuild revenue functions from pre-revenue through $700M.
Ask a chatbot about your go-to-market and it will agree with you, at length. This is calibrated to disagree.
Twenty questions, five minutes, scored against the bar for your stage with the red flags named. The fastest honest read you will get on your go-to-market.
Trained on my frameworks and my book. It asks before it answers and it will tell you when it thinks you are wrong, which is the entire reason to use it instead of a general model.
Twelve questions on the revenue leader you are about to hire. Puts a number on what the wrong one costs you and tells you straight whether the business is ready for the hire.
Same AI, in the community, remembering your company between conversations. Run the assessment, carry the code in, and it starts out knowing your numbers.
The rubric is published, not hidden. The value is not that the scoring is secret. It is that the bar was set by somebody who has had to clear it.
Four about your company to set the bar, sixteen scored across the five pillars. Every question has the reason it is being asked printed underneath it, so you can see what is being tested.
Seed is not judged like Series A. Your number is compared to the standard for where you actually are, and the pillar dragging it down is named.
Eight hard rules run against your answers. Hiring a VP Sales before the motion is documented fires one. So does an enterprise hire on a transactional price. These are the mistakes I have watched cost the most.
Fit and Motion carry half the score between them because every other number in the business is downstream of those two. You can fix Access with money. You cannot fix Fit with money.
Twenty-five years in go-to-market leadership. SVP, Brand Solutions at Yelp through the run from $2M to $700M, first US hire at 7shifts, early Apple, Yahoo! and the IAC brands. CEO, COO and CRO among the chairs. Author of Founders Help Line.
The same first pass I run at the start of a paid engagement. If the score tells you something worth acting on, you do not need me to act on it. If it tells you something you want to argue about, that is the conversation worth having.
A failed revenue hire costs $250,000 and takes a year to show up. This takes five minutes and tells you today.